You make the videos. We make the book that sits below them.

Below the Video is a product studio for YouTube creators. We design, publish and sell your cookbook or guide, and run the store behind it. You keep filming.

Apply to work with us See how it works

A sponsor pays once. Your own book is still selling next year.

Income you aren't collecting yet
Viewers already ask for your recipes in the comments. A book gives them something to buy from you, not from a sponsor.
No extra work
You keep making videos. We handle the product, the design, the store, delivery and customer email.
Something your audience owns
A sponsor read is over in a minute. A cookbook with your name on it stays in their kitchen.

Who does what

Your passion

  • Your recipes or know-how
  • Create content your audience loves
  • The final say on everything

We handle

  • Concept and structure
  • Editing and recipe review
  • Design and layout
  • Storefront and checkout
  • Delivery and customer email
  • Refunds and support
  • A print edition, at no upfront cost

Cookbooks first.

Cookbooks are what we know best. Experienced editors and former chefs review our cookbooks before they go on sale.

Cookbooks

Your recipes, edited, designed and published as an ebook, in print, or both.

Guides

Planners, how-to guides and seasonal guides built from what your channel already teaches.

Also made here

  • Ebooks & Guides
  • Templates and toolkits
  • Digital downloads

Three steps. Most of the work is ours.

  1. A call about your channel

    We look at what your audience watches and asks for, and propose what to make.

  2. We build it, you approve it

    We structure, edit and design the product from your content. You review and give the sign off on the final product.

  3. You link to it below your videos

    We run the store, deliver every order and answer customer email. You get paid for every sale you make.

Your book gets a team, not a template.

We work with a flexible team of designers and creative professionals, alongside experienced editors and former chefs.

We only earn when you do.

There is no fee and no retainer. If the product doesn't sell, the cost of building it is ours.

No upfront cost
We carry the design, the editing and the setup.
Partnership
We partner on the product and agree on a revenue share. Together we build a succesfull product for your audience.
Launch
We handle the product setup, sales page, checkout and delivery, so everything is ready promote to your audience.
Paid directly
The sales platform pays your share to you. Both of us see the same numbers.
Grow & optimize
We expand and strategize for the next launch. Data improves the product library, building a catalog of recurring revenue over time.

What could one product do on your channel?

Your channel size doesn't matter, in fact smaller channels are closer to their audience

Smaller channels have closer audiences

Share of viewers who click your link based on sponsor's product data

1,000 to 10,000 subscribers
1.0% to 2.0%
10,000 to 50,000
0.7% to 1.5%
50,000 to 100,000
0.5% to 1.1%
100,000 to 500,000
0.3% to 0.8%

A book made from your own recipes is closer to what your viewers came for than a sponsor's product, so we expect it to do better than a sponsor link.

Estimated sales per month Total sales before platform fees, refunds and the revenue share.

$3,840

160 copies

Sales from videos you're already making, with a personalised product we designed specially for you. Right now your channel isn't collecting any of it.

Is this a fit?

  • You have a YouTube channel with viewers who come back.
  • People ask for your recipes, routines or methods.
  • You have no product of your own yet, or one you never had time to finish.
  • You're willing to mention it in your videos and link to it below them.

Probably not a fit: you already run your own shop and enjoy doing it.

Questions creators ask before they apply

What does it cost me?

Nothing upfront. We pay for design, editing and setup, and share the revenue once the product sells.

What's in it for you?

A share of the sales. If your product doesn't sell, we earn nothing, so we only take on products we believe in.

What is the revenue split?

It is set per channel, on the call, before any work starts. It depends on how much of the content is yours and how much we build from scratch.

Do I have to make the product myself?

No. You bring the recipes or the know-how. We structure, edit, design and build it, and you review and approve.

What can you make?

Cookbooks are our specialty, as an ebook, in print, or both. We also make guides, templates, toolkits and other digital downloads.

How much of my time does it take?

A call to start, your input on the content, and a review before launch. After that, a mention in your videos and a link below them.

Who owns my recipes and my name?

You do. You license them to us for this one product, and nothing is published without your written sign-off.

How do I get paid?

The sales platform pays your share straight to you. Both of us see the same sales numbers.

What if it doesn't sell?

Then you owe nothing. The cost of the build is ours.

Can I stop?

Yes. Either side can end the partnership with 30 days' notice, and your content stays yours.

Will it affect my sponsors or my content?

No. You keep your sponsors, your affiliate links and your style. You do tell viewers that you earn from the product, the same way you would with a sponsor. We give you the wording.

Who handles refunds and support?

We do. Customer email, delivery problems and refunds all come to us.

How long does it take?

That depends on the product and on how much content already exists. You get a timeline on the call, before you commit to anything.

Tell us about your channel.

We read every application and reply within 48 hours to set up a call.

We don't share your data. Privacy